THE OUTDOORSMAN with BUCK McNEELY

One of the key strategies in Marketing “THE OUTDOORSMAN” TV SHOW in your DMA is Positioning & Targeting the endemic retailers in your local market.

THE OUTDOORSMAN IS THE MEDIA SPEARHEAD of a National MASS MEDIA COMMUNICATIONS NETWORK established to service this HUGE $108 BILLION DOLLAR a year Outdoor lifestyle industry. This demo is one of the largest lifestyle demographics in the nation and in your market. EXPLOIT IT. SERVE IT.  BUILD A FRANCHISE & REVENUE STREAM AROUND IT.

ENDEMIC RETAILERS:
AUTO/TRUCK DEALERS         SPORTING GOODS STORES        MARINE DEALERS
ATV/MOTORCYLE DEALERS  BEER DISTRIBUTORS                  TIRE DEALERS
MARINAS/CHARTER BOATS   FISHING CLUBS                            HUNTING CLUBS
LAWN/GARDEN STORES         HARDWARE STORES                   FARM IMPLEMENT
AUTO PARTS STORES             INSURANCE                                  RV/TRAILER DEALERS

Target these retailers in your market. HIT their hot buttons. They need to market their message to the EXACT viewer/consumer that watches this TV show. Make them aware that they have a vested interest in supporting the media entities (You & I) that support their industry and their target CONSUMER demo. IT’S A NO BRAINER!!!

REMIND THEM THAT IF SALES IS THE LIFE BLOOD OF THEIR BUSINESS-THEN MARKETING IS THE HEART THAT PUMPS IT.  If they’re in biz for the long run they will COMPREHEND then buy into it now and into the future too.

We support this effort by providing custom promos, tags, ID’s etc: We even have a personal endorsement license package available. Once this marketing team is established it’s simple to maintain for renewals year after year.

This strategy delivers for you a quality alternative to the infomercial to generate revenue & establish relationships with new clients that will buy this series.
In the long run wouldn’t you rather have an established performer like this then just another infomercial?

IMPLEMENTATION:   
1. ASSIGN OUR SHOW AN ACCOUNT EXEC. (AE)

2.  WE’LL SUPPLY CUSTOMIZED MARKETING MATERIALS, TRAINING & DEMO TAPES TO BLANKET THE MARKET VIA EMAIL, TELEPHONE, PERSONAL PRESENTATION ETC:

3.  TAKE 10 MINUTES IN THE YELLOW PAGES AND COPY A LIST OF TARGET SPONSORS. YOU SHOULD EASILY HAVE 50-200 PRIME PROSPECTS.

4. BOMB THEM WITH THE PLAN & SIGN UP THE PLAYERS THAT COMPREHEND THE BENEFITS OF THIS LONG TERM AGENDA. SELL 4 X 2 SPOT SPONSORSHIPS TO FILL YOUR SPOT AVAILS. THE RETAILERS THAT DON’T GET IN NOW, CULTIVATE ON THE WAIT LIST. YOU MAY FORWARD THEM EMAILS & PR'S THAT WE DISTRIBUTE.

5. PLACE THE SHOW INTO VIABLE TIME SLOTS & PROMOTE IT AS A FRANCHISE. MULTIPLE RUNS IN DIFFERENT DAY PARTS CREATE A GREATER MEDIA FOOTPRINT.
PROMOTE IT ON AIR WITH SUPPLIED PROMOS, ID'S ETC: WE'LL CUT CUSTOM VERSIONS FOR YOUR STATION ALSO.

6. CONTACT YOUR STATES GAME & FISH DEPT FOR EXACT NUMBERS OF SPORTSMEN IN YOUR AREA. WE HAVE THE SRDS BOOK FOR EACH MARKET AND WILL SUPPLY ADDITIONAL DEMO NUMBERS TO YOU AS WELL.

7. POSITION THE SHOW AS THE DOMINANT SYNDICATED OUTDOOR  ADVENTURE TV MEDIA FORUM IN THE NATION AND USE IT TO ESTABLISH A "FEED ALL THE PLAYERS IN THE FOOD CHAIN" MARKETING STRATEGY DESIGNED TO SERVICE THE RETAILERS AND THEIR CONSUMERS IN YOUR LOCAL MARKET.

8. UTILIZE THE DATA BASE WE ARE BUILDING AS PART OF THE FREE OI E-MEMBERSHIP FOR CROSS PROMOTION & MARKETING. YOU’RE ENCOURAGED TO RUN OUR PROMOS & OI TV AD CAMPAIGN (ROS) OUTSIDE THE SHOW TO ENHANCE THIS EFFORT.

SUMMARY:
IMPLEMENTATION of this business strategy is not BRAIN SURGERY. It is a carefully cultivated, fire tested agenda perfected over 20 years on the air & in performance. Your mandate as a public broadcaster is to service your viewers with diversity. Target the huge OUTDOOR demo in your market that will appreciate & consume this program & build a franchise around it designed to perform year after year.  We will train and arm your staff to position & exploit this strategy.    
Contact us for more details.

 VISIT WWW.OUTDOORSMANINT.COM FOR AN OVERVIEW OF OUR MASS MEDIA COMMUNICATIONS NETWORK.